Portfolio

Military Communications

The #HorseGunners campaign was a campaign for The King’s Troop Royal Horse Artillery, in an attempt to attract trained military personnel to transfer into the Regiment, as well as increasing recruiting activity externally. Focussing on those with an interest in equine, the opportunity to live very cheaply within Greater London and the chance to try something new and exciting, the campaign was hugely successful.

Targeted communications were key here: with traditional recruiting stands targeted at equine shows such as Horse of the Year Show and Royal Windsor Horse Show, James and the recruiting team were able to reach a wider equine audience and subsequently get them to enlist. This largely culminated when COVID-19 hit and, with recruits rushed out of training to their Regiments prior to lockdown, The King’s Troop saw over twenty trained soldiers join their ranks in a very short period of time.

The #FINDandSTRIKE campaign, currently ongoing with the Royal Artillery, seeks to bring together the very broad capabilities and characteristics of the Royal Artillery into a more unified, slimline brand. With a focus on short, snappy videos that are particularly popular with young people, the campaign so far has proven to be successful, with increased engagement levels across all social media platforms.

CHARITY Communications

Working with Panas Helping Hands, initially setting a 100,000 meal target which they’ve now exceeded, required a more traditional approach to communications. Based predominantly in South East London, a lot of key stakeholder engagement was required to ensure success; local army barracks, local NHS trusts and other charities to name a few. Naming Dame Joanna Lumley and Lord Karan Bilimoria and working with them also made this a successful, and ongoing, campaign, leading to the delivery of over 250,000 meals.

Panas Helping Hand’s Charitable Initiative led onto a 6000 Mile Walking Challenge in support of Combat Stress. This combined a lengthy social media and traditional media fundraising campaign, extending over a nine month period. Numerous stakeholders, both locally and nationally were involved and ensuring they were all content was key to the success of the project. With celebrity and political involvement, there were many plates to spin to ensure success, complete with a finale press call at Tower Bridge and a Formal Dinner at the House of Lords!

EVENT ORGANISATION

Digital Comms are ever more prevalent in the modern era, but the chance to meet clients and other stakeholders remains key. Whether this is in a more formal setting, or a casual networking event, Billingham Communications are ready to organise any event that is required to enhance opportunities for our clients.

In 2024 alone, we organised clients in hospitality at multiple sports venues, as well as 150 person formal dinner at the House of Lords and a 300 person sit down comedy show and dinner.

RESTAURANTS AND SMALL BUSINESS MARKETING AND COMMUNICATIONS

In an ever competitive market, ensuring a client stands out from the crowd is key. As well as mounting a strong and directed social media campaign, engagement with the local community has proven key. Through mutual support and profile raising within South East London, clients have seen footfall and revenue increases that have ensured success for the future.